Mavis opens new tire and brake shop in Lakeland

Mavis Tires & Brakes opened a new location at 5335 West Pipkin Rd. in Lakeland, Florida, expanding its footprint in the greater Lakeland area. The store adds tire sales, maintenance and repair services, plus limited-time discounts for local drivers through Dec. 31.

Why it matters: - The new Lakeland store gives local drivers another option for tires, maintenance and repairs in a growing Florida market. - Mavis is using the opening to extend its retail footprint and customer reach in the greater Lakeland metropolitan area.

What happened: - Mavis Tires & Brakes opened a new location at 5335 West Pipkin Rd., Lakeland, FL 33811. - The store is the brand’s newest location in the greater Lakeland metropolitan area. - The opening extends Mavis’s service presence in Florida.

The details: - The Lakeland store offers tires from top brands and a full line of Mavis products. - Certified technicians at the location provide brake service, wheel alignments, tire repair and rotation, battery testing and replacement, and suspension and steering work. - Mavis also promotes “fast, friendly service,” convenient hours and competitive pricing at the new location. - New customers can get $35 off a wheel alignment and up to $140 off a front and rear brake service through Dec. 31. - Mavis Tire Express Services Corp. operates more than 3,500 owned and franchised retail locations across the U.S. and Canada. - The company is headquartered in White Plains, New York. - Mavis’s brand portfolio includes Mavis Discount Tire, Mavis Tires & Brakes, Midas, Express Oil Change & Tire Engineers, Brakes Plus, Tire Kingdom, NTB, Town Fair Tire and Tuffy. - Mavis says its automotive services include tires and brakes, oil changes, inspections and auto repair. - More information is available on the company’s announcement.

Between the lines: - The opening suggests Mavis is continuing to build density in Florida by placing stores in local metro areas rather than only major hubs. - Limited-time discounts are designed to draw in new customers soon after a store launch. - The company’s broad brand network gives Mavis scale across tire and vehicle service categories.

What's next: - Mavis will use the Lakeland site to serve area drivers with routine maintenance and repair work. - The promotional pricing runs through Dec. 31, which may help drive near-term traffic to the new store. - The company’s ongoing expansion suggests more market-by-market growth could follow.